A new innovation in personalised and sustainable comfort. Developed as part of Project Busy Bee at The Fine Bedding Company, HoneyFoam™ combined adjustable support with a 50% lower carbon footprint than standard memory foam. Input involved a 360 degree approach to the creative process from initial concepts to roll out and included creative direction, design and campaign execution. A fun project that was delivered in collaboration with Blink Photo and video from People Place Process.