Night Lark
As Senior Creative Manager for Night Lark, i was responsible for shaping the visual identity of the brand through a series of lifestyle and product shoots. My role covered the full process from concept development and pre-production planning to on-set art direction and final asset delivery. Along with the Marketing Manager, we would work closely with the photographers and stylists on set to define a consistent look and feel that captured Night Lark’s relaxed, easy approach to comfort.
Project completed while working as Senior Creative Manager at The Fine Bedding Company
The Soft Weave Collection marked a new chapter for Night Lark - introducing a softer, more relaxed direction for the photography and overall visual tone. Inspired by Scandinavian simplicity, the shoot focused on natural light, texture and warmth to capture the effortless calm of the new range. Through a refined, minimal set design and a muted, sunlit palette, the campaign redefined how we expressed comfort - serene, tactile and quietly luxurious.
Designed to capture the pure joy and imagination of childhood, this Night Lark junior campaign reimagined bedtime through playful storytelling and tactile comfort. The moodboard explored complementing colours to the designs, natural light and playful accents that created a world that feels both calm yet full of wonder. Featuring a junior model to bring the product to life, the shoot balanced authentic, candid moments, with polished styling which resulted in imagery that feels warm, relatable and the brand’s sense of easy, everyday comfort.
The moodboard set the tone for a collection designed to feel effortlessly calm and tactile. Natural textures, warm taupe walls and layered neutrals were chosen to highlight the relaxed luxury of the Cotton Waffle Collection. Through careful shoot planning, art direction and on set collaboration, these ideas evolved into a final campaign that feels bright, textural and inviting.
